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Forum Seo | Seo Army - How to Decide Your Maximum Cost Per Click : Adwords
Vizualizare mesaje fără răspuns | Vizualizare subiecte active Acum este 28 Mar 2024, 18:00



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How to Decide Your Maximum Cost Per Click 
Autor Mesaj
Soldat

Membru din: 04 Sep 2017, 21:15
Mesaje: 66
Mesaj How to Decide Your Maximum Cost Per Click
Amazingly, even AdWords professionals sometimes don’t know the arithmetic that must go into determining your maximum Cost Per Click for a keyword or ad group. But setting it correctly is crucial to optimizing your campaigns. So let me spell out in simple terms how to do it.
Basically, to set the maximum Cost Per Click (Max CPC), you need to decide what average Cost Per Click (Avg CPC) you want. Since the Max CPC puts a cap on how much you are paying per click, it in effect controls your Avg CPC. You can tweak your Max CPC to get the Avg CPC that you want.
But what Avg CPC do you want? To determine that, you need to know to other things, namely (1) up how much you are willing to pay per conversion (I’ll assume you already know that, so I won’t get into how to calculate it) and (2) your conversion rate, CR.

I didn't find the right solution from the Internet.


References http://forums.seochat.com/google-adword ... 70362.html



03 Oct 2017, 12:34
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