Basically, to set the maximum Cost Per Click (Max CPC), you need to decide what average Cost Per Click (Avg CPC) you want. Since the Max CPC puts a cap on how much you are paying per click, it in effect controls your Avg CPC. You can tweak your Max CPC to get the Avg CPC that you want.
But what Avg CPC do you want? To determine that, you need to know to other things, namely (1) up how much you are willing to pay per conversion (I’ll assume you already know that, so I won’t get into how to calculate it) and (2) your conversion rate, CR.
I didn't find the right solution from the Internet.
References http://forums.seochat.com/google-adword ... 70362.html
Statistici: Scris de JensenBreck — 03 Oct 2017, 12:34
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