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| How to Decide Your Maximum Cost Per Click http://seoarmy.ro/adwords/how-to-decide-your-maximum-cost-per-click-t416.html |
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| Autor: | JensenBreck [ 03 Oct 2017, 12:34 ] |
| Subiectul mesajului: | How to Decide Your Maximum Cost Per Click |
Amazingly, even AdWords professionals sometimes don’t know the arithmetic that must go into determining your maximum Cost Per Click for a keyword or ad group. But setting it correctly is crucial to optimizing your campaigns. So let me spell out in simple terms how to do it. Basically, to set the maximum Cost Per Click (Max CPC), you need to decide what average Cost Per Click (Avg CPC) you want. Since the Max CPC puts a cap on how much you are paying per click, it in effect controls your Avg CPC. You can tweak your Max CPC to get the Avg CPC that you want. But what Avg CPC do you want? To determine that, you need to know to other things, namely (1) up how much you are willing to pay per conversion (I’ll assume you already know that, so I won’t get into how to calculate it) and (2) your conversion rate, CR. I didn't find the right solution from the Internet. References http://forums.seochat.com/google-adword ... 70362.html |
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